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Lifetyme Photo and Video

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About Lifetyme Photo and Video,NJ

The Lifetyme Story

At Lifetyme Photo and Video, “Memories that last a Lifetyme” has been our motto for over five decades. Our goal has always been to provide an affordable product and superior service to our valued customers. Lifetyme Photo & Video is a third generation family-owned business that is run by Jay and Jan Grosholz and their son Allen.  LPV’s story began in the 1960s when Jay’s father was a newborn photographer for Middlesex General Hospital, now Robert Wood Johnson, in New Brunswick. As word spread and demand increased, his photography services grew to include bar and bat mitzvahs, weddings and sweet 16 celebrations. In 1987, Jay took over the family business after his father retired, and he quickly realized that the LPV reputation of quality and service had led to generations of families utilizing their services. People who were photographed as newborns by Jay’s father, had returned to Lifetyme for their own photography needs. In today’s world you need someone with longevity and experience – you have found it in us! LPV is truly your family photographer.

Experience Our Difference

Your event is all about the moments that tell your story, and here at Lifetyme we provide a perfect blend of photography – photojournalistic, traditional, and candid – to capture those moments.  Our photographers have an average of over 15 years experience in their field, and our unobtrusive approach will capture the highlights of your cherished event in a picture-perfect manner.  We specialize in all areas of photography:  Wedding, Bar and Bat Mitzvahs, Social events, Corporate functions, and Portraits. Our staff at Lifetyme will be your “personal consultant and designer” who assists you every step of the way in planning your special day from beginning to end.  We offer three services for our customers:  Photography, Videography, and DJ entertainment. We are proud to be recommended by over 35 of the leading caterers and reception sites in the tri-state area. Over 16,000 brides and Bar and Bat Mitzvah families have experienced our difference.  Let us tell your story, too!  We look forward to setting up a no obligation, personal consultation to discuss your special day.  Let Lifetyme help you create memories that will last a LIFETYME!


Dear Jay, Stan, Tony, and the rest of the Lifetyme crew, How can we thank you for the outstanding professionalism you exhibited for our wedding and for the beautiful final product? You are truly in a class by yourselves, and the best way we know to thank you is by recommending (and insisting) that our friends and family use you for their events.  You made a difficult process easy and comfortable, and we appreciate a job well done and your warm wishes as we begin our life together. From WeddingWire: My husband and I first met Jay at a bridal show about a year before our wedding. We knew right away that this was the company for us. We were made to feel like part of the family from the very beginning and didn’t feel like they were forcing unnecessary charges on us like most vendors do. Jay was helpful and caring when we sat down with him to plan out our photo and video package. The day of the wedding we had Craig as our photographer. Not only did he take over 1,000 beautiful photos, but he did the impossible, and got my husband to actually smile! My biggest concern was that our photos would come out look stiff and posed, but Craig made us all feel so comfortable that you can actually feel the love when you look at the photos. He also managed to capture some amazing candid moments and I have these pictures to cherish for the rest of my life and share with my loved ones. On top of all of that, my photos were ready within a week of my wedding! You can’t get this type of service anywhere else, and I will definitely be using them again in the future!! Dear Steven, Jay, and Lifetyme staff, Thank you so much for preserving our wedding memories with such wonderful service and photos.  Steve was amazing!  He was a total professional.  He listened to everything we wanted, but didn’t hesitate to offer and use his professional judgment.  Thanks again! Stan, Wow, wow, wow!  I love my pictures.  You did a beautiful job and we were very lucky to have had you.  There is not one picture I could complain about.  Thank you for capturing every moment, and our video is awesome as well.  We have watched it a few times and can’t get enough.  Thank you again for making sure I could remember my wedding day!! Dear Roy, You were the “life saver” at our wedding!  Thank you so much not only for beautiful photos, but also for holding things together.  May God bless you and your wife.

Contact Information

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14, Appleby Lane, Newton Heights, East Brunswick Township, Middlesex County, New Jersey, 08816, United States

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